It seemed a pretty simple thing to begin with: figure out a name for a website for Coraline and the childrens' fiction. Coraline.com, the obvious one, was taken by some French people selling aquarium supplies. After a while I started getting desperate -- eyesandteeth.com was taken, so was buttoneyes.com and othermother.com and ratsongs.com and on and on. Even fairly generic things like quiteinteresting.com were gone. Twogoldfish.com, my first favourite, was rejected on the grounds that The Day I Swapped My Dad For Two Goldfish was not a Harper Book.
Eventually I came up with a name we could remember that had some connection to Coraline and wasn't taken....
You can find out the website name at the CORALINE coming soon page