Journal

Showing posts with label Wired. Show all posts
Showing posts with label Wired. Show all posts
Tuesday, June 26, 2001

American Gods Blog, Post 96

M. J. Rose has done an article in Wired online about this very blogger. And seeing that she has only a limited amount of space, and only quotes one sentence from the e-mail I sent her, I thought I`d post the whole thing here. The questions I was responding to were about marketing and the part an author plays in it...

Dear MJ

To be honest, I haven`t really thought of any of this as marketing. I`m not saying it`s not, and I`m not trying to be wilfully naive or disingenuous here, but I wouldn`t have done the journal if it was a marketing thing. I did it because I was really interested in the process of taking people behind the scenes in making a book. I`m the kind of person who never manages to keep a diary, but I enjoyed having a topic on Genie, when there was a Genie, where I could post what was happening. For the last year I`ve had a topic on the Well, again as a kind of diary and info and news source.

The Blogger seemed like a good way to take readers and the curious backstage. Part journal, part diary, part stream of consciousness. I really enjoyed the feeling of having someone to talk to.

I talked to Jennifer Hershey, my editor, about what I had in mind -- that I wanted americangods.com to be the most basic of sites, with nothing on it but the journal, tour info when we got it, a way to order the book, and that was all. And I didn`t want it to be publicised -- I liked the idea that anyone interested would hear about it and go and see it; it meant that I could start writing without any feeling that the world was looking over my shoulder. I think the first few posts may have been marketing posts, in that I was trying to announce and explain the book, but very quickly it turned into a way of explaining the process of taking a book from handing in the finished manuscript to the end of the author tour -- there`s even a kind of plot there, as the readers of the blog and I get to learn whether American Gods goes onto the bestseller lists or the remainder table.

I thought it astonishing how many unique hits we were getting and how "sticky" such a simple site was, and felt faintly justified in my theory that content is more important than delivery mechanisms.

I don`t think it takes time away from writing -- at least, not more than one normally winds up giving to the process of getting a book out there: it took a lot more time to write my name on 5000 pages (to be bound into the books) than it did to write a couple of blogger entries about signing 5000 pages. It was a good way to explain, to record what I thought, to let off steam.

As for surprises -- I think the biggest one was how many people were reading it. And how many of the people who were reading it weren`t necessarily Neil Gaiman fans or readers but were people who read and enjoyed the blogger - thjey read a little of it and got hooked. I liked that.I still do.

With neilgaiman.com I was a lot more nervous -- I`ve shied away from an official website for many years, feeling that fans did it much better than I ever could, and that they had a level of interest and curiousity in the author of Neverwhere and Sandman and his work that I could never aspire to. But HarperCollins wanted to do it, and I went and found a few things for them to put on there, and suggested some initial topics, areas and directions, and now it`s gone live I`m getting interested in it -- trying to make it cooler, better looking, containing more - I`m already starting to think about a few things I`ve written that that no-one`s ever seen that are sitting on a hard disk somewhere and might quite enjoy being read.And I`m trying to think of some ways of allowing the fans to contribute more -- given the volume of traffic on the message boards I think that may be a lot of fun.

Hope this is of use--

written in the car on the way to a signing in Champaign...

Neil Gaiman

Am now kind of tired after Seattle... off to San Francisco in half an hour. Must... get... dressed.... must... pack.... must... eat nice breakfast room service person brought... must... do something about hair.... anything...

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Thursday, May 10, 2001

American Gods Blog, Post 47

So next week I get my photograph taken for Entertainment Weekly. It looks a lot like it will happen at the House on the Rock, after hours, so I may, like my characters, get to ride The World’s Largest Carousel.

Which, whatever happens or doesn’t happen will probably be more fun, or at least, significantly less smoky, than the author photograph session for American Gods, last December.

Now, every now and again I do something really stupid.

For example, when I started writing American Gods, I swore a mighty oath that I’d not cut my hair or shave my beard until I finished it. By March 2000 I was starting to look like a hassidic terrorist, and somewhere in there I said “Sod it,” and shaved off the beard.

But the hair kept growing. I wasn’t going to get a haircut until I’d finished writing American Gods.

When I tell people about this, they look at me as if I’m really weird, except for the Norwegians who tell me about one of their early kings who didn’t shave or cut his hair until he’d united Norway.( And he didn’t wash either. At least I still bathed.) So the Norwegians don’t think I’m weird.

Anyway, my hair grew and grew (it does that, and whenever I’m tempted to grumble I remember all the people of my generation who would be only too pleased to have hair that grows too fast, or any kind of hair really), and finally it was last October and people who didn’t know me were making Howard Stern jokes when they passed me in the street. And I was going to go on a Comic Book Legal Defense Fund Reading Tour...

So I finished the book. In first draft, anyway. And I went and visited Wendy at Hair Police in Minneapolis, and got my first haircut in 18 months; and then I went off on the CBLDF reading tour and raised many tens of thousands for freedom of speech, and this was a good thing. (Somewhere in there I talked Chris Oarr from the defense fund out of auctioning off my cut-off hair for charity.)

(You know, this would be much more fun if I could illustrate it with photos. Maybe when we put up the neilgaiman.com site I will.)

So I had short hair and nobody made Howard Stern jokes any more.

Now, author photos are weird things. For example, take the Good Omens photo session, in 1989, where Terry Pratchett and I were taken to a graveyard on the coldest day of the year. The expressions on our faces – variously described as brooding, intelligent, and mysterious, and by the Times of London no less, as sinister – are simply cold. (I was relatively okay. I had a leather jacket on. Terry wore an extremely lightweight jacket he’d borrowed from Malcolm Edwards, because the notion of the authors dressed respectively in black and in white. I was black.)

The easiest author photos have been the various Kelli Bickman photos taken over the years, including my favourite, the Smoke and Mirrors back cover photo, with its infinite regression of authors on a TV screen. But Kelli’s taking fewer photos these days, and is concentrating more on her artwork. (She’s MTV Featured Artist currently... you can see some of her artwork at www.kellibickman.net)

The hardest was the one in the UK in 1996 for Wired Magazine. The photo you may have seen from that session is the one of me holding a glowing book. The one you’ve not seen was the one of me, naked and wearing angel wings surrounded by candles. The one that I still remember with loathing was the one that wound up on the cover of Wired: it was me covered in sand. (A visual pun: Sandman. Yes?) And I would like to give a tip for young photographers who may want to attempt this shot.

Do not use builder’s sand. It may be cheap, but it burns the skin.

Trust me on this. I’ve been there. I know.

The American Gods photo session was nowhere near that painful.

I still think I may have messed everything up by having a haircut.

The photographer was a very nice lady named Sigrid Estrada.

(Kelly Notaras, my editor Jennifer Hershey’s right-hand woman took me down there. Jennifer herself, and my literary agent Merrilee Heifetz wandered along during the course of the afternoon.)

Sigrid took one look at me and said “I thought you were going to have longer hair.”

She looked very disappointed.

“No,” I said, apologetically. “I don’t.”

She sighed. She shook her head. I never quite found out why this messed things up as much as it obviously had.

Sigrid had a plan for a photo. The plan involved a lot of smoke. Her assistant held the smoke machine. Kelly Notaras was drafted in to hold a piece of cardboard to waft the smoke. And I stood there while Sigrid shouted “Smoke!” at the assistant holding the smoke machine, and the machine would belch huge gusts of white fog at me, and then she’d call “Waft!” at Kelly and Kelly would wave the paper and try to get the smoke off my face.

And that’s what we did for the next four or five hours. We did it with my leather jacket on. We did it with my leather jacket off. We did it with me standing up. We did it with me sitting down. We did it with me peering coyly from around the side of a huge sheet of paper. And all through this, the smoke was belched, and then the smoke was wafted. (Jennifer did some fine smoke wafting, too.)

Merrilee exerted an agent’s traditional prerogative and ran up between smoke belches and tried to tame the hair on my forehead. It didn’t tame, but she did her best.

And I began to understand what a kipper must feel like, at the precise moment it stops just being a herring, and realises that it has been smoked. For me that moment occurred at the point where Sigrid decided that it might be more... more whatever she was going for... if the smoke was splurted directly at my head, rather than just generally belched out around waist level.

I’d hold my breath and smile and be told that I shouldn’t smile, not for the kind of photo that Sigrid had in mind. So I’d stop smiling, and the smoke would splurt and Kelly or Jennifer would waft it and Sigrid would click away.

Days would pass before the taste of the smoke machine finally left the back of my throat. Still, it could have been much worse. There was no builder’s sand involved, nor was I being warned not to get too close to the candles or my wings would go up like tinder and burn my bare skin.

So a few weeks passed, and one day the contact sheets arrived. Lots and lots of photos of me. And smoke.

My son took one look at the contact sheet and said “Was your head on fire?”

“No,” I said.

“It just looked like it was, that was all.”

And he was right. All the smoke being let off at head level had managed to create a set of photos in which it was perfectly obvious that my head was indeed on fire.

Claudia Gonson (of the Magnetic Fields) was staying with us over Christmas. I showed her the contact sheet.

“They make you look like your head’s on fire,” she said.

“I know,” I said. “It’s a special effect.”

“And all the ones of you not wearing the leather jacket make you look like David Copperfield.”

“Yes. That’s a special effect too.”

“You don’t want to look like David Copperfield, do you?”

“No, thank you. Let’s stick with the ones with me with a jacket on.”

We picked one black and white photo, and one colour picture. The best thing about the black and white photo was the smoke in the background, which, far from looking like my head (or indeed any part of me) was on fire, looked instead like a mysterious sort of background, which might be clouds or mountains or, well, anything really.

(You can see one at http://www.codysbooks.com/index.jsp, while the figure of me from that picture, much photoshopped, is up on the front page of this website.)

I think they’re pretty good photos. I still feel vaguely guilty about getting the haircut, though. I just wonder what Ingrid could have done, if my hair had been longer. And whether whatever it was would have required quite so much smoke.

............................

And I promised I'd post the info on the Neil Gaiman/ Magnetic Fields gig: it's all here -- http://www.bottomlinecabaret.com/ -- although I'll be reading from a lot more than American Gods.

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