While I was talking to people, my wife Amanda (rock star, just wrote a book out in November) was working at Bard College with a director and some young actors.
Amanda's step brother Karl, a few years older than her, whom she idolised, died when he was in his mid-twenties, of ALS, so when Chris Anderson of TED challenged Amanda to do the ice-bucket challenge, she did. In a wonderful video.
And then she challenged me.
I thought about it. I was in LA (where the Californian water shortage is a very real thing. It's a drought). I wanted to be informative (because people sent me icebucket challenge videos to watch, and I had to go and google to figure out what was going on). I wanted to make it clear you could donate AND challenge. And I wanted it to me memorable.
Amanda gave me the key. She pointed out that she had done her challenge fully dressed. And not, as people might have imagined, naked or semi-naked.
I called Allan Amato and Olga Nunes, fresh off the Temple of Art Kickstarter, and they agreed to come and film me on the beach that afternoon.
And to bring Death. Because ALS is a fatal condition. So I packed my novelty bowtie, and headed out...